Every brand or individual wants to get more visitors to
their blog. There are basically two traffic generation strategies blogging and
vlogging to generate huge amount of traffic and gain potential customers.
Blogging is all about writing articles and vlogging is all
about creating videos
But the question is what to choose? Blogging or vlogging?
Blogging
Blogging is like an online log, where an author can share
his thoughts, experience or whatever he wants to share with his readers about
any specific topic.
Advantages
of Blogging
1. Easy to
set up
It’s very easy to set up a blog. You don’t need extended
technical knowledge to create a blog. There are several platforms like
WordPress, blogger, Thumblr… making our life simpler for creating a blog.
2. Does not
require massive equipment
To create a blog, you need not to have a lot of equipment.
All you need to have is A computer and a good internet connection.
Get huge traffic to your site, by using SEO and proper
promotion of your content on social networking sites, blog directories and earn
decent amount of money by using Adsence ads, affiliated marketing…
Disadvantages
of Blogging
1. Need to
know about SEO
SEO is all about ranking a site in search engines. To
generate traffic to your blog, you should have good knowledge about SEO. Learn
On page SEO and Off page SEO and implement them.
- · Use proper title for your blog posts.
- · Use High frequency and low competition Keywords in your articles.
- · Use images in your blog posts and try to have at least one image for every blog post.
2. Update your blog regularly
Another thing you must notice
here is, you need to update your blog on regular basis. Convert your visitors
to regular blog readers by providing them quality stuff that they are searching
for via your articles.
Vlogging
Vlogging stands for video
blogging in which one can share his thoughts or whatever he wants to share with
others by creating videos.
Advantages of Vlogging
1. Doesn’t require professional writing skills
Unlike blog, you don’t need professional writing skills to
create a vlog. If you can create quality
videos, you will get huge visits with minimal SEO effort and earn money from
your videos.
2. You can get more user engagement
Generally people used
to watch videos rather than seeing of written stuff. So by creating good vlogs
you can get more traffic and more user engagement.
Disadvantages of Vlogging
1. Need expensive equipment
To create a vlog, you need to spend some amount of money for
equipment. You need to have a camera to
shoot high-quality video and a professional video editor software like adobe
after effects.
2. Difficult to edit after submission
We can easily edit blog post after publishing but when it
comes to vlogging editing is not an easy job. If you find any mistake in your
uploaded video, you need to delete it and edit the original one and again
upload the video in your channel. Sometimes editing is difficult, so you may
have to re-record the video.
3. It takes time to vlog
It takes time to record a video, edit the video and upload
the video. You require 2-4 hours for a video. So you must spend some amount of
time to create vlog and to become a good vlogger.
Blogging or vlogging? It’s up to you
Its depends on your opinion whether to choose blogging or
vlogging? If you have good writing skills then go for creating a blog and share
your knowledge through your blog articles. If you have good speaking skills
then go for Vlogging.
You can also create a vlog in
parallel to blog. Just create a blog and embed video into your articles so that
you can get more traffic, more user engagement, and more earnings$$$
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